How to transform the living room into a soccer field | Business
Jordi Domínguez and Haritz Múgica are two friends who felt the desire to start a business when they saw the video of a board game on social networks, they wanted to buy it and couldn’t. “We decided to create our own and adapt it to our rules,” says Múgica. A starting point that led them to manufacture around thirty games with football as a reference and to test their sale among those close to them. “We sold them right away, but we thought it was because the family loved us a lot. We set ourselves a challenge: to make 300 units and if we sold them in one summer, we would start a serious business project.” No sooner said than done. This first attempt was successful, so they stopped experimenting, set up their company with 3,000 euros of investment and launched the game for sale. A first step that, however, turned into failure. “When we launch a game, we sell the first ones in pre-sale to obtain a surplus that allows us to continue manufacturing. This first one did not reach the necessary sales, so we were forced to look for a manufacturer that would make it cheaper to lower the price.” Once achieved, everything started rolling in 2019.
The four games they currently have are soccer, multisport, golf and mini soccer, with prices ranging between 59 and 35 euros, they are designed in Spain and produced in China with wood extracted from sustainable forests and with recycled and recyclable plastic. “We want to bring production closer, but we have not found a competitive factory in price. If we made them here they would have to cost twice as much,” argues Domínguez. With an annual release, for now, they are designed for all ages, with games that last between 10 and 15 minutes and “you learn to play in less than a minute,” says Múgica. Its buyers are adults, both men and women, between 35 and 55 years old.
With three employees, in 2022 its turnover amounted to 300,000 euros. Profits are reinvested in the company. The pandemic coincided with the launch of their second game, with which they raised 145,000 euros in the pre-sale phase and 2,000 customers. A time in which they also launched an experiment with soccer players like Antoine Griezmann or Saúl Ñíguez, who were challenged to try the soccer Plakks and post a video on social networks. “More than 50 players volunteered and it helped us give the game a voice.” Its products are for sale on its own website, on Amazon, El Corte Inglés, Fnac or in toy stores.
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